Lark Brand Illustration System

In spearheading Lark's brand design overhaul, I led extensive discussions aimed at enriching the brand narrative through the strategic incorporation of illustrations. As lead designer and illustrator, I meticulously crafted a vibrant, welcoming, and inclusive aesthetic. Understanding the importance of seamless integration, I coordinated collaborative efforts across multiple teams, including product design and marketing. In doing so I curated an extensive asset library, comprising over 90 meticulously designed elements, spanning characters to background objects. This ensured the flawless integration of the developed design elements across diverse touchpoints within Lark's brand ecosystem.

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