Stephcha Studio Brand Identity

I had the opportunity to collaborate with Stephanie Chang, the founder of Stephcha Studio, an up-and-coming ceramics brand with plans to ship nationwide. My main task was to create a comprehensive brand identity that captured the essence of her business while conveying her unique personality. To kick it off, I conducted thorough research and engaged in extensive discussions with Stephanie to truly grasp her vision for the brand.

Drawing from our conversations, I decided to design a logo that embodied the playfulness and creativity of her studio. I incorporated fun and bold elements in the design, such as hand-drawn lettering and a neutral color palette inspired by the hues of clay. Overall, the branding helped set Stephcha Studio apart in a highly competitive market, conveying its core values of innovation, creativity, and community.